We are upgrading our systems! Please allow 7-10 days for your order to ship.
0 Cart
Added to Cart
    You have items in your cart
    You have 1 item in your cart
    Total

    How and why did this partnership with Honey-Can-Do begin?

    Our partnership started January, 2013. We were looking for a trash can and found the Honey-Can-Do brand on Amazon. Their trash cans had good reviews, so we immediately contacted them to order samples. After receiving them, we were impressed with the quality and we ordered our first container of trash cans, as well as some ironing boards that we liked.

     

    What was the launch strategy and why?

    Our strategy was to retailers and also focusing most of our investment online. The lifestyle photography was very helpful for the online customers to “feel” the product and see it from several different angles. We have many years of experience in the e-commerce space in Israel so the brand was a good fit for us.

     

    Was there a point where things started to really take off? What were the catalysts for that?

    Well, it was challenging in the beginning and took about six containers to find the items that became our top-performing ones. In the middle of 2014 we started to understand the Israeli customer and what they were looking for. It was at that time we sold through an entire container in about four weeks and had better expectations for the future

     

    What are the product categories that drive the business, and why do you think that is?

    The laundry sorter category is a very strong performer and was the catalyst for moving our business to the next level. We offered many sorters at many different price points so the customer could choose what was the best fit. We were the only brand in Israel that sold high-quality laundry sorters with a warranty so there was no competition for quite some time, until others came into the space. Seven years later we are still going strong and laundry sorters are still the main driver of our business, along with toy organizers, shoe racks and hangers.

       

    How has the pandemic affected the business?

    The population in Israel is nine million; we are a small country with a strong economy. The Covid-19 provided a lift to our online sales – as did Facebook groups - and we’ve added more stores like ACE Hardware. population in Israel is nine million ,we small country with strong economy. Our business grew 35% year-over-year, and 2021 is starting even stronger than 2020 as the Israeli customer is now accustomed to be buying more online. The comfort level is higher for online shopping and often the prices customers find online are lower better than in-store.

                    

    What does the future look like?

    We hope to grow 25% in 2021. We have ordered many containers with a lot of new items and we are prepared this year to work with solid retailers and with the biggest website in Israel, which gives us confidence in our business model. With the support of HCD and their ability to provide the customer with more new items, we are confident we will see growth along with HCD. We are very satisfied with our 8-year partnership. We have good communication with them and have visited their HCD office often; and I’m looking forward to my next visit there when restrictions are lifted.                 

    How and why did this partnership with Honey-Can-Do begin?

    Our partnership started January, 2013. We were looking for a trash can and found the Honey-Can-Do brand on Amazon. Their trash cans had good reviews, so we immediately contacted them to order samples. After receiving them, we were impressed with the quality and we ordered our first container of trash cans, as well as some ironing boards that we liked.

     

    What was the launch strategy and why?

    Our strategy was to retailers and also focusing most of our investment online. The lifestyle photography was very helpful for the online customers to “feel” the product and see it from several different angles. We have many years of experience in the e-commerce space in Israel so the brand was a good fit for us.

     

    Was there a point where things started to really take off? What were the catalysts for that?

    Well, it was challenging in the beginning and took about six containers to find the items that became our top-performing ones. In the middle of 2014 we started to understand the Israeli customer and what they were looking for. It was at that time we sold through an entire container in about four weeks and had better expectations for the future

     

    What are the product categories that drive the business, and why do you think that is?

    The laundry sorter category is a very strong performer and was the catalyst for moving our business to the next level. We offered many sorters at many different price points so the customer could choose what was the best fit. We were the only brand in Israel that sold high-quality laundry sorters with a warranty so there was no competition for quite some time, until others came into the space. Seven years later we are still going strong and laundry sorters are still the main driver of our business, along with toy organizers, shoe racks and hangers.

       

    How has the pandemic affected the business?

    The population in Israel is nine million; we are a small country with a strong economy. The Covid-19 provided a lift to our online sales – as did Facebook groups - and we’ve added more stores like ACE Hardware. population in Israel is nine million ,we small country with strong economy. Our business grew 35% year-over-year, and 2021 is starting even stronger than 2020 as the Israeli customer is now accustomed to be buying more online. The comfort level is higher for online shopping and often the prices customers find online are lower better than in-store.

                    

    What does the future look like?

    We hope to grow 25% in 2021. We have ordered many containers with a lot of new items and we are prepared this year to work with solid retailers and with the biggest website in Israel, which gives us confidence in our business model. With the support of HCD and their ability to provide the customer with more new items, we are confident we will see growth along with HCD. We are very satisfied with our 8-year partnership. We have good communication with them and have visited their HCD office often; and I’m looking forward to my next visit there when restrictions are lifted.